Did You Lose Your Good Rankings On Google?

by Rob Cross on December 29, 2012

google web site rankings have fallen

Did you used to have some really nice organic or natural search engine rankings for your website keywords on Google?

Perhaps suddenly you’ve fallen off the radar and your website is nowhere to be found?

Well, Google has been cracking down pretty hard on a lot of websites and no longer gracing them with good rankings.

You may have incurred a Google penalty.

You also may have been a victim of the numerous updates Google has been conducting lately. Updates with names like Penguin, Panda, and Farmer.

In these updates Google is trying to weed out websites that they feel are being spammy in their attempts for good search engine rankings.

Google may have cracked down on your website for participating in any of these common SEO practices that bring on a Google penalty:

  • Duplicate or Poor Content
  • Dubious linking
  • Aggressive Link Building
  • Anchor Text Repetition
  • Automated queries
  • Aggressive link building coupled with over-optimized keyword placement
  • Mininets
  • Keyword stuffing
  • Automated redirects

I believe it is possible to recover from a slap on the wrist from Google.

You can log into something called your Google Webmaster tools account to see if you have any current penalties with Google.

If someone has been trying to promote your site in the search engines, I would ask them for very specific details of any techniques, strategies or practices that they have been doing on your behalf.

Ask them to give you a digital “paper trail” of anything they have done in your behalf.  Someone else may have to go in and try to repair some of the damage that has been done.

Sometimes in Internet marketing,  Google will permit or allow something so that it seems okay at the time. Later on, Google may crack down on the same practice deeming it against their rules.

It may be wise to hire a professional (or perhaps a different professional than your current one) to get you out of the mess that you’re in.

Try to find someone who has a conservative long-term approach to search engine rankings. Sneaky tricks these days will just most likely just backfire on you.

Try to find someone who is listed with the Better Business Bureau and who has good references.

There are plenty of aboveboard and legitimate ways to get quality targeted traffic to your website. You don’t need to shoot yourself in the foot by playing around with sneaky techniques. Manipulative techniques that Google does not care for will most likely only cause you trouble in the long run.

What you want to do is build a solid foundation (one consisting of strategies that Google likes and actually encourages you to do) so you can get quality search engine rankings for your website for the next five years or so.




Leave a Comment


Previous post:

Next post: